Demantra - Viewing All Promotion Effects (Doc ID 1600182.1)

Last updated on SEPTEMBER 08, 2016

Applies to:

Oracle Demantra Advanced Forecasting and Demand Modeling - Version 12.2.1 and later
Information in this document applies to any platform.

Goal

we have demantra with AFDM module, forecasting on promotions. we know that engine calculates direct effects (uplifts), and indirect effects (store switching, ...).
What is the correct way to be able to view all the effects of the promotions? Is there a seeded series that shows all direct and indirect effects?
 

Solution

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