Cross-Promotion Effects: High-Level Review of Cannibalization and Halo Effects (Doc ID 1627883.1)

Last updated on AUGUST 11, 2015

Applies to:

Oracle Retail Demand Forecasting - Version 13.4.1 and later
Information in this document applies to any platform.

Goal

In the Cross Promotion Effects Module (CPEM) of Retail Demand Forecasting, what are the logic/factors used for cross-promotion effects such as Cannibalization and Halo?  How do we interpret the results?  Are the results a percentage or a ratio?

Solution

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