Last updated on AUGUST 11, 2015
Applies to:Oracle Retail Demand Forecasting - Version 13.4.1 and later
Information in this document applies to any platform.
In the Cross Promotion Effects Module (CPEM) of Retail Demand Forecasting, what are the logic/factors used for cross-promotion effects such as Cannibalization and Halo? How do we interpret the results? Are the results a percentage or a ratio?
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