What are Types of Causal Factor and What are the Best Practices for Promotion Causal Factors ?

(Doc ID 2357102.1)

Last updated on FEBRUARY 05, 2018

Applies to:

Oracle Demantra Trade Promotion Optimization - Version 7.3.1.4 to 12.2.7 [Release 7 to 12.2]
Information in this document applies to any platform.

Goal

Q1) What are Causal Factor types?

Q2) What are Promotional Causal Factors ?

Q3) What are Pre Seeded Causal Factors ?

Q4) What are Demantra Modules (including PTP) and Causal Factors?

Q5) What are the Best Practices for Promotion Causal Factors ?

Solution

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