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FAQ: Form Conversion (Doc ID 1623757.1)

Last updated on DECEMBER 23, 2022

Applies to:

Oracle Eloqua Marketing Cloud Service - Version 10 and later
Information in this document applies to any platform.


This article describes how form conversion works and what you can do to improve it.

Questions and Answers

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In this Document
Questions and Answers
 How do I check the conversion rate of my form?
 Why is my form abandonment rate so high?
 How many form fields should a form have to get the best conversion rate?
 What is progressive profiling and how can I use it to improve my form conversion rate?
 I want to use progressive profiling. What information should I ask contacts for first?
 Related Reading

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