FAQ: Form Conversion (Doc ID 1623757.1)

Last updated on DECEMBER 23, 2022

Applies to:

Oracle Eloqua Marketing Cloud Service - Version 10 and later
Information in this document applies to any platform.

Purpose

This article describes how form conversion works and what you can do to improve it.

Questions and Answers

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In this Document

Questions and Answers

How do I check the conversion rate of my form?

Why is my form abandonment rate so high?

How many form fields should a form have to get the best conversion rate?

What is progressive profiling and how can I use it to improve my form conversion rate?

I want to use progressive profiling. What information should I ask contacts for first?

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