Contacts: How to Identify Inactive Contacts in the Eloqua Database
(Doc ID 1629459.1)
Last updated on OCTOBER 11, 2019
Applies to:Oracle Eloqua Marketing Cloud Service - Version 10 and later
Information in this document applies to any platform.
This article describes how to identify inactive contacts in the contact database.
With this information, you may choose to exclude these contacts from regular campaigns, launch a re-engagement campaign for inactive contacts, monitor trends in your database or remove these contacts as a way of managing your contact-band limits.
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In this Document
|1. Determine criteria for selecting inactive contacts|
|2. Create a segment with activity and inactivity filters to pull inactive contacts|
|3. Use your segment to handle inactive contacts in specific ways|