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CRM Integration: Introduction to CRM Concepts and Terms (Doc ID 1633403.1)

Last updated on DECEMBER 23, 2022

Applies to:

Oracle Eloqua Marketing Cloud Service - Version 10 to 10 [Release 10]
Information in this document applies to any platform.


This article gives readers a high-level understanding of the integration between Eloqua and your organization’s Customer Relationship Management (CRM) application. It defines terms, provides basic descriptions about how data is passed between the two applications, and provides additional information for getting started with an integration.


Intermediate-level marketing users will benefit from this article. Note that you need administrative privileges in Eloqua to view the Integration area of the application.


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In this Document
 Definitions of terms
 How does data get into Eloqua from the CRM?
 How does data get from Eloqua to the CRM?
 Think strategically about which fields are being passed
 Keep your integration documentation updated
 Related Reading

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