Responsys Policy on append lists (Doc ID 1774106.1)

Last updated on JUNE 14, 2017

Applies to:

Oracle Responsys Marketing Platform Cloud Service - Version 5X to 6X [Release 5x to 6x]
Information in this document applies to any platform.
Information in this document applies to any platform.

Goal

Responsys does not recommend appends, rentals or purchasing of marketing email lists. In our view these tactics erode brands and create major deliverability issues. This document outlines why these are very high risk, low reward avenues for developing an email program.

Solution

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