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List-Unsubscribe via x-header (Doc ID 1774658.1)

Last updated on DECEMBER 23, 2022

Applies to:

Oracle Responsys Marketing Platform Cloud Service - Version 5X to 6X [Release 5x to 6x]
Information in this document applies to any platform.
Information in this document applies to any platform.

Goal

Explanation and guidance on how to use List-Unsub feature as a deliverability best practice.

Solution

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In this Document
Goal
Solution
 Current unsubscribe challenges
 What is List-Unsubscribe?
 List-Unsubscribe benefits
 Major ISPs supporting List-Unsubscribe
 Gmail
 Hotmail
 Enable List-Unsubscribe in Interact
 You can enable List-Unsubscribe at the account level or at the campaign level.
References

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