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Differences between unique opens and responders (Doc ID 1774817.1)

Last updated on JUNE 21, 2017

Applies to:

Oracle Responsys Marketing Platform Cloud Service - Version 5X and later
Information in this document applies to any platform.
Information in this document applies to any platform.

Purpose

 This document provides a definition of the specific measurements - unique opens and responders. It also provides a use-case scenario to help better understand these different measurements for reporting purposes.

Details

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