Oracle CRM On Demand Marketing: Get Started (Doc ID 1801419.1)

Last updated on OCTOBER 10, 2016

Applies to:

CRM On Demand Marketing
Information in this document applies to any platform.

Goal

Role: Marketing User           Language: English-American           Length: 23 minutes

Take this course first! Designed for marketing users, this 23-minute course provides an overview of Oracle CRM On Demand Marketing. And it lays the foundation for other, more detailed webinars.

You begin with a tour of the user interface and organization of the product. Then you walk through the normal sequence of managing campaigns using Oracle CRM On Demand Marketing, from preparation to campaign development to campaign launch.

Along the way, you learn about product-specific terminology, best practices, and integration between Oracle CRM On Demand and the Marketing module.

Topics:
• Tour the product and its user interface
• Review areas to include in campaigns and programs (contacts, attributes, lists, templates, offers)
• Learn how to define campaigns and programs
• See where to test and launch programs

Solution

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