Oracle CRM On Demand Marketing: Multi-Step Campaigns (Doc ID 1801420.1)

Last updated on OCTOBER 10, 2016

In this Document
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Goal

Role: Marketing User           Language: English-American           Length: 13 minutes

This webinar demonstrates the steps to build a multi-step (Workflow) campaign, suitable for simple nurture campaigns with a fixed flow. Learn when to use a Workflow campaign and see how to use the graphical tool that maps out the flow that you want prospects to follow.

Topics:
• Set up Inclusion and Exclusion lists
• Add programs to the Workflow
• Add Wait Periods to the Workflow
• Add Triggers/Conditions to the Workflow
• Add Switch To Campaign and Exit Campaign steps
• Set up the automation schedule

Prerequisites:
Oracle CRM On Demand Marketing: Get Started
Oracle CRM On Demand Marketing: Simple Campaigns

Solution

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