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Lead Scoring: Are Global Unsubscribes and Hard Bouncebacks Scored? (Doc ID 1952501.1)

Last updated on DECEMBER 23, 2022

Applies to:

Oracle Eloqua Marketing Cloud Service - Version 10 and later
Information in this document applies to any platform.

Goal

How are contacts who are either globally unsubscribed or marked as a hard bounceback treated in lead scoring models? Are they excluded from the model and from getting scored once they have become globally unsubscribed, or are they given a hard bounceback status?
 

Solution

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