Lead Scoring: Are Global Unsubscribes and Hard Bouncebacks Scored?
Last updated on APRIL 11, 2016
Applies to:Oracle Eloqua Marketing Cloud Service - Version 10 and later
Information in this document applies to any platform.
How are contacts who are either globally unsubscribed or marked as a hard bounceback treated in lead scoring models? Are they excluded from the model and from getting scored once they have become globally unsubscribed, or are they given a hard bounceback status?
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