Classic Insight: Discrepancy Between Insight Reporting and Google Analytics or Other External Reporting Services (Doc ID 1967576.1)

Last updated on DECEMBER 08, 2016

Applies to:

Oracle Eloqua Marketing Cloud Service - Version 10 and later
Information in this document applies to any platform.

Goal

There appears to be a fair amount of mismatched data between Eloqua and Google Analytics (or other external tracking services). Why is this occurring, and which tracking should I rely on?

Solution

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