My Oracle Support Banner

Branding and Deliverability: Terms and Definitions (Doc ID 2022161.1)

Last updated on DECEMBER 23, 2022

Applies to:

Oracle Eloqua Marketing Cloud Service - Version 9 to 10 [Release 9 to 10]
Information in this document applies to any platform.


The purpose of this article is to provide clients with a list of the various and commonly used terminology and definitions for Branding & Deliverability (B&D).


To view full details, sign in with your My Oracle Support account.

Don't have a My Oracle Support account? Click to get started!

In this Document
 What is a Bounceback?
 General B&D Definitions
 Important DNS Records for B&D
 Issues related to B&D
 Related Reading

My Oracle Support provides customers with access to over a million knowledge articles and a vibrant support community of peers and Oracle experts.