Web Tracking: How to Enable the 'First Party Cookies' Feature
Last updated on MARCH 19, 2018
Applies to:Oracle Eloqua Marketing Cloud Service - Version 9 to 10 [Release 9 to 10]
Information in this document applies to any platform.
The purpose of this article is to help clients enable 'First Party Cookies' feature for their instance of Eloqua. First-party cookies are less problematic to use as they are blocked less often. It is difficult to browse the internet without accepting first-party cookies as these cookies identify you as a returning user to the site and help personalize your browsing experience. This is useful for any website that requires you to login, remember a password and so on. As many anti-spyware applications and privacy settings do not target first-party cookies, implementing tracking based on first-party cookies on your website may allow you to track more visitors successfully.
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