Deliverability: Spam Traps (Doc ID 2074698.1)

Spam Traps can have an extremely negative impact on a sender’s email program. The more traps that reside in a sender’s file, the more likely it is that they will see deliverability issues such as bulking, blocking, and blacklisting at multiple ISPs and Blacklists. This document will provide an in-depth explanation into spam traps while offering best practices to avoid them.

If you are experiencing issues with spam traps on your list, please review best practice recommendations for removing them including:

• Engagement-based segmentation
• Acquisition practices