Inconsistency In Provided Fields Between SRM And Facebook Ads

(Doc ID 2102597.1)

Last updated on APRIL 27, 2016

Applies to:

Oracle Social Engagement and Monitoring Cloud Service - Version N/A and later
Information in this document applies to any platform.


SRM provides only below fields for advertising in FB. Customer would like to have fields as in Facebook ( Ads)

- Tags
- Geotargeting
- Country / Language Targets
- Feed Targeting
- Age Range
- Gender
- Interested in
- Education
- Relationship status
- Language

- Country

Customer says that there is an inconsistency between provided fields of SRM for Facebook Ads and provided fields with Facebook ( Ads ).

Facebook provided fields Facebook Advertising :

- Broad Terms (if you have a large budget):
- Interests > Hobbies and activities > Arts and music > Photography
- Technology > Consumer electronics > Cameras
- Behaviours > Digital activities > Photo uploaders
- Connections > Friends of people who like your page
- Interests > Additional entries > Portrait photography
- Specific Terms (if you have a limited budget):
- Interests > Additional entries > Selfie
- Interests > Additional entries > Self-portrait
- Connections > Friends of people who like your page (to make it narrow, use in tandem with a broad or specific term above)



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