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Deliverability: Appends, Rentals, and Purchased Lists (Doc ID 2116407.1)

Last updated on JUNE 08, 2017

Applies to:

Oracle Eloqua Marketing Cloud Service - Version 9 to 10 [Release 9 to 10]
Information in this document applies to any platform.

Goal

Oracle does not recommend appends, rentals or purchasing of marketing email lists. These tactics can erode brands and create major deliverability issues. This document outlines why these are very high risk, low reward avenues for developing an email program.

Solution

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