Deliverability: Appends, Rentals, and Purchased Lists
Last updated on JUNE 08, 2017
Applies to:Oracle Eloqua Marketing Cloud Service - Version 9 to 10 [Release 9 to 10]
Information in this document applies to any platform.
Oracle does not recommend appends, rentals or purchasing of marketing email lists. These tactics can erode brands and create major deliverability issues. This document outlines why these are very high risk, low reward avenues for developing an email program.
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