Deliverability: Responsys Global Suppressions
Last updated on MAY 30, 2018
Applies to:Oracle Responsys Marketing Platform Cloud Service - Version 5X to 6X [Release 5x to 6x]
Information in this document applies to any platform.
When thinking of Global Suppressions, think of it as a do-not-email list. Every account has one and subscribers are typically added to the list because they have been unsubscribed, or emails sent to the email address have bounced. With these inactive subscribers recorded in your account as "suppressed" it helps to prevent any further emails being sent to them. This keeps list sizes in check and helps to protect your sender reputation. This document will discuss Global Suppressions in further detail.
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