Deliverability: Domain-Based Reputation and Best Practices
(Doc ID 2125475.1)
Last updated on SEPTEMBER 17, 2019
Applies to:Oracle Eloqua Marketing Cloud Service - Version 9 to 10 [Release 9 to 10]
Information in this document applies to any platform.
Our belief is that a singular approach is always the most reliable way to establish and maintain positive sender reputation with ISPs. An ideal sender from the perspective of an ISP would be on a dedicated IP, with just one or two branded sub-domains that are associated with the same top-level domain. Domain reputation is playing an ever increasing role in sender reputation along with IP-based reputation as well as a host of other factors monitored by ISPs and spam filters. Senders have a lot of checks to pass before gaining the privilege of delivering to the Inbox in today’s email marketing environment.
To view full details, sign in with your My Oracle Support account.
Don't have a My Oracle Support account? Click to get started!
In this Document