Deliverability: Domain-Based Reputation and Best Practices
Last updated on JUNE 21, 2017
Applies to:Oracle Responsys Marketing Platform Cloud Service - Version 5X to 6X [Release 5x to 6x]
Information in this document applies to any platform.
Our belief is that a singular approach is always the most reliable way to establish and maintain positive sender reputation with ISPs. An ideal sender from the perspective of an ISP would be on a dedicated IP, with just one or two branded sub-domains that are associated with the same top-level domain. Domain reputation is playing an ever increasing role in sender reputation along with IP-based reputation as well as a host of other factors monitored by ISPs and spam filters. Senders have a lot of checks to pass before gaining the privilege of delivering to the Inbox in today’s email marketing environment.
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