Deliverability: Domain-Based Reputation and Best Practices (Doc ID 2125476.1)

Our belief is that a singular approach is always the most reliable way to establish and maintain positive sender reputation with ISPs. An ideal sender from the perspective of an ISP would be on a dedicated IP, with just one or two branded sub-domains that are associated with the same top-level domain. Domain reputation is playing an ever increasing role in sender reputation along with IP-based reputation as well as a host of other factors monitored by ISPs and spam filters. Senders have a lot of checks to pass before gaining the privilege of delivering to the Inbox in today’s email marketing environment.