Web Tracking: Tracked Links Containing Anchors or Hashtags (#) Are Broken
(Doc ID 2186006.1)
Last updated on MARCH 12, 2021
Applies to:Oracle Eloqua Marketing Cloud Service - Version 10 and later
Information in this document applies to any platform.
Tracked links that have anchors or contain a hashtag (#) character are broken. When an anchor is included in a tracked URL, Eloqua shifts the anchor code to the end. This means that the anchor/hashtag information appears after any parameters, if included, and after the elqtrackid query string.
The ?elqTrackId= query string should be appended to the end of the URL
The ?elqTrackId= is getting added before the anchor/hashtag (#) code in the URL
Steps to Reproduce
- Create a responsive email asset (see note below for non-responsive assets)
- Add this to some text as a hyperlink (ensure that the checkbox for Add tracking for untracked external pages is ticked):
This issue is caused by the location of the # character within the URL. Because the # character was originally used at the end of a URL to indicate an anchor, when it is placed in the middle of the URL - it causes a conflict when Eloqua attempts to add external website tracking elements to the email.
When the # character appears at the end of a URL, it is often used as an anchor to jump to an element with the same name/ID. Eloqua interprets this character to indicate the end of a link and, therefore, will automatically insert the tracking parameters before the #.
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In this Document
Symptoms Changes Cause Solution Link Shortener Manually Change the Tracked URL Related Reading References
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