Last updated on FEBRUARY 17, 2017
Applies to:Oracle Eloqua Marketing Cloud Service - Version 9 to 10 [Release 9 to 10]
Information in this document applies to any platform.
If you want your email to have an impact on your recipient, the first priority is making sure they even get the email in the first place. This means establishing a reliable sender reputation.
More than ever, email spammers are trying different things daily to get their junk email through. They make their content look legitimate. They hijack the look and feel of trusted brands. As a result, Internet Service Providers (ISPs) have intervened to put a stop to abuses such as spam, phishing attempts, and other security challenges. However, this also makes it challenging for legitimate email senders to cut through the noise and deliver relevant messages to their targeted audiences. A good sender reputation is required to get you to the inbox.
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