Deliverability: Confirmed Opt In Examples
(Doc ID 2231791.1)
Last updated on FEBRUARY 17, 2017
Applies to:Oracle Eloqua Marketing Cloud Service - Version 9 to 10 [Release 9 to 10]
Information in this document applies to any platform.
A confirmed opt in is the gold standard for email subscriber acquisition, and is the strong recommendation of the Deliverability Operations team. A confirm opt in occurs after an initial opt-in request or action (e.g., form submit) is made by the customer, triggering a follow-up confirmation email sent to notify the person that additional action is required before his or her email address will be added to the contact list.
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