Deliverability: Interpreting 99% Deliverability (Doc ID 2231809.1)

Last updated on FEBRUARY 27, 2017

Applies to:

Oracle Responsys Marketing Platform Cloud Service - Version 5X to 6X [Release 5x to 6x]
Information in this document applies to any platform.

Goal

The goal of this document is to shed light on the "myth" of having a 99% deliverability rate and explain how ESPs (email service providers) truly determine deliverability.

Solution

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