Deliverability: Interpreting 99% Deliverability
(Doc ID 2231809.1)
Last updated on FEBRUARY 28, 2020
Applies to:Oracle Responsys Marketing Platform Cloud Service - Version 5X to 6X [Release 5x to 6x]
Information in this document applies to any platform.
The goal of this document is to shed light on the "myth" of having a 99% deliverability rate and explain how ESPs (email service providers) truly determine deliverability.
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