Last updated on FEBRUARY 27, 2017
Applies to:Oracle Eloqua Marketing Cloud Service - Version 9 to 10 [Release 9 to 10]
Information in this document applies to any platform.
Not all lines of business have consumers that make purchases everyday or even every month. Those businesses with extended buying cycles need to develop a concrete strategy to maintain an engaging relationship with their customers in between purchases. Without a clear approach, the interest of the consumer is lost. This opens up the possibility for spam complaints and other negative metrics that could in turn affect deliverability.
Sign In with your My Oracle Support account
Don't have a My Oracle Support account? Click to get started
Million Knowledge Articles and hundreds of Community platforms