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Deliverability: What is Spam? (Doc ID 2238418.1)

Last updated on DECEMBER 23, 2022

Applies to:

Oracle Responsys Marketing Platform Cloud Service - Version 5X to 6X [Release 5x to 6x]
Information in this document applies to any platform.


What is Spam? This seems like such an easy question. Spam is all that you get in your Spam Folder advertising pills, easy cash, loans, credit cards, and soliciting help from Nigerian royalty. This is what Spam is all about and why it is so easy to spot. Not so fast Spam detective, that’s actually not the real definition of Spam. Legitimate email marketers don’t step back and think about the fact that some people might consider their email as Spam because it doesn’t seem possible.


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