Deliverability: What is Spam?

(Doc ID 2238420.1)

Last updated on FEBRUARY 27, 2017

Applies to:

Oracle Eloqua Marketing Cloud Service - Version 9 to 10 [Release 9 to 10]
Information in this document applies to any platform.


What is Spam? This seems like such an easy question. Spam is all that you get in your Spam Folder advertising pills, easy cash, loans, credit cards, and soliciting help from Nigerian royalty. This is what Spam is all about and why it is so easy to spot. Not so fast Spam detective, that’s actually not the real definition of Spam. Legitimate email marketers don’t step back and think about the fact that some people might consider their email as Spam because it doesn’t seem possible.


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