Deliverability: Point of Sale (POS) Address Collection Risks
Last updated on FEBRUARY 28, 2017
Applies to:Oracle Eloqua Marketing Cloud Service - Version 9 to 10 [Release 9 to 10]
Information in this document applies to any platform.
Point of sale (POS) address collection is a process of obtaining opt-in permission for a subscriber as part of the check-out or purchasing process. This strategy poses unique risks for email marketers that can lead to deliverability issues.
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