Deliverability: Repermission Best Practices
Last updated on MARCH 01, 2017
Applies to:Oracle Responsys Marketing Platform Cloud Service - Version 5X to 6X [Release 5x to 6x]
Information in this document applies to any platform.
To "repermission" refers to targeting customers and/or prospects who have not engaged with email communications received over a specified period of time and are posing a high deliverability risk due to inactivity. The goal is to get these subscribers to re-engage and to reconfirm their subscription through explicit messaging asking them to do so
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