Deliverability: Repermission Best Practices

(Doc ID 2239481.1)

Last updated on MARCH 01, 2017

Applies to:

Oracle Responsys Marketing Platform Cloud Service - Version 5X to 6X [Release 5x to 6x]
Information in this document applies to any platform.


To "repermission" refers to targeting customers and/or prospects who have not engaged with email communications received over a specified period of time and are posing a high deliverability risk due to inactivity. The goal is to get these subscribers to re-engage and to reconfirm their subscription through explicit messaging asking them to do so


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