Deliverability: Post IP Warm Up Tasks
Last updated on MARCH 01, 2017
Applies to:Oracle Responsys Marketing Platform Cloud Service - Version 5X to 6X [Release 5x to 6x]
Information in this document applies to any platform.
There are several considerations for the marketer to take into account when migrating from one ESP to the next. This includes a "warm-up" for your new sending IP by carefully rolling out traffic, paying extra close attention to list hygiene, limiting message volume to very small numbers, and decreasing frequency of mailings. After a successful IP warm-up period, you will have formed a baseline of good sender reputation on which to build your program.
At this critical juncture, mailing strategy naturally shifts and you will begin to steer the program toward full plan and increased message volume. Deliverability is very vulnerable at this point as more subscriber data is introduced yet the mailing history referenced by ISPs is minimal.
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