Deliverability: Bulking, Blocking, and Blacklisting
Last updated on MARCH 01, 2017
Applies to:Oracle Responsys Marketing Platform Cloud Service - Version 5X to 6X [Release 5x to 6x]
Information in this document applies to any platform.
When a sender starts to notice poor performance with their email program due to a deliverability related issue, it is likely that the sender is being bulked, blocked, or blacklisted. Although all three terms stem from similar reputation related issues, it is important to note that there is a distinguishable difference between how each effects your program. This document will discuss the difference between bulking, blocking, and blacklisting, and provide in-depth information on each of these topics.
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