Deliverability: Cloudmark Basics (Doc ID 2243336.1)

Last updated on MARCH 13, 2017

Applies to:

Oracle Responsys Marketing Platform Cloud Service - Version 5X to 6X [Release 5x to 6x]
Information in this document applies to any platform.

Goal

Cloudmark is a 3rd party spam filter that is utilized by various ISPs to assist in bulking & blocking messages due to “spam like” activity. It works by utilizing its own network of addresses to identify complaints and spam trap hits. If a sender triggers enough of these complaints and/or trap hits throughout the course of a mailing, “spam fingerprint” will be attached to the content of that message by Cloudmark.

Solution

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