Deliverability: Cloudmark Basics
(Doc ID 2243336.1)
Last updated on FEBRUARY 28, 2020
Applies to:Oracle Responsys Marketing Platform Cloud Service - Version 5X to 6X [Release 5x to 6x]
Information in this document applies to any platform.
Cloudmark is a 3rd party spam filter that is utilized by various ISPs to assist in bulking & blocking messages due to “spam like” activity. It works by utilizing its own network of addresses to identify complaints and spam trap hits. If a sender triggers enough of these complaints and/or trap hits throughout the course of a mailing, “spam fingerprint” will be attached to the content of that message by Cloudmark.
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