Deliverability: Bounces FAQ
Last updated on MARCH 13, 2017
Applies to:Oracle Responsys Marketing Platform Cloud Service - Version 5X to 6X [Release 5x to 6x]
Information in this document applies to any platform.
A bounce is when an email is sent but is then returned with a notice that the message was not delivered. Bounces fall into two categories: "Hard" and "Soft". Hard bounces are permanent and email to them should not be attempted again. Soft bounces are temporary and can be re-tried. Retrying hard bounces can contribute to reputation and deliverability problems.
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