Deliverability: Noticing Significant Decrease in Open Rates, Spam Folder Placement Issue Suspected (Doc ID 2247850.1)

Last updated on MARCH 24, 2017

Applies to:

Oracle Responsys Marketing Platform Cloud Service - Version 5X to 6X [Release 5x to 6x]
Information in this document applies to any platform.

Goal

Senders will often utilize a third party service that gives insight into inbox placement rates based on seed addresses and panel data. Another way to monitor for spam folder placement/bulking issues is to analyze how your open rates trend over time.

Solution

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