Deliverability: Noticing Significant Decrease in Open Rates, Spam Folder Placement Issue Suspected

(Doc ID 2247851.1)

Last updated on MARCH 24, 2017

Applies to:

Oracle Eloqua Marketing Cloud Service - Version 9 to 10 [Release 9 to 10]
Information in this document applies to any platform.


Senders will often utilize a third party service that gives insight into inbox placement rates based on seed addresses and panel data. Another way to monitor for spam folder placement/bulking issues is to analyze how your open rates trend over time.


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