Variation In Reach And Engagement Numbers (Doc ID 2264769.1)

Last updated on MAY 11, 2017

Applies to:

Oracle Social Engagement and Monitoring Cloud Service - Version N/A and later
Information in this document applies to any platform.

Goal

Customer question is that

In social station, Facebook reach says we are reaching 1,578 people but my engagement is 3,335. As per customer's understanding, you cannot engage people unless you have reached them - therefore the reach number should be higher than the engagement number.
 

Solution

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