Best Practice: Marketing in a Data-Driven World
(Doc ID 2517071.1)
Last updated on MARCH 04, 2020
Applies to:
Oracle Eloqua Marketing Cloud Service - Version N/A to N/A [Release N/A]Oracle Eloqua Content Marketing Cloud Service - Version N/A to N/A [Release N/A]
Oracle Responsys Marketing Platform Cloud Service - Version 6X to 6X [Release 6x]
Information in this document applies to any platform.
Purpose
How can I develop a data-driven marketing strategy? How can I maintain data quality and data standardization for successful marketing execution? What is account-based marketing?
Details
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In this Document
| Purpose |
| Details |
| Introduction |
| Thought Leadership on Data-Driven Marketing Strategy |
| What is data management? |
| What is account based marketing? |