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Best Practice: Marketing in a Data-Driven World (Doc ID 2517071.1)

Last updated on MARCH 12, 2021

Applies to:

Oracle Eloqua Marketing Cloud Service - Version N/A to N/A [Release N/A]
Oracle Eloqua Content Marketing Cloud Service - Version N/A to N/A [Release N/A]
Oracle Responsys Marketing Platform Cloud Service - Version 6X to 6X [Release 6x]
Information in this document applies to any platform.

Purpose

How can I develop a data-driven marketing strategy? How can I maintain data quality and data standardization for successful marketing execution? What is account-based marketing?

Details

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In this Document
Purpose
Details
 Introduction
 Thought Leadership on Data-Driven Marketing Strategy
 What is data management?
 What is account based marketing?

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