Why Are Open Rates Drastically Better On Campaign_A VS Campaign_B When There Is No Variable With Subject Line within Interactive Dashboard Reports? (Doc ID 2735382.1)

Last updated on SEPTEMBER 26, 2023

Applies to:

Oracle Responsys Marketing Platform Cloud Service - Version 6X and later
Information in this document applies to any platform.

Goal

Why are Open Rates drastically better on Campaign_A vs Campaign_B when there is no variable with the Subject Line within Interactive Dashboard Reports?

The manual test is a content test and there is no variable with the Subject Line, so expect the Open Rates should be relatively close. Campaigns sent via a Program and Sent counts are evenly split so traffic does not appear to be shifted one way over the other. Any ideas as to why opens are so different?

Solution

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Goal

Solution

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Why Are Open Rates Drastically Better On Campaign_A VS Campaign_B When There Is No Variable With Subject Line within Interactive Dashboard Reports? (Doc ID 2735382.1)

Applies to:

Goal

Solution

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Don't have a My Oracle Support account? Click to get started!