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FAQ: Email Opens (Doc ID 1615814.1)

Last updated on FEBRUARY 07, 2020

Applies to:

Oracle Eloqua Marketing Cloud Service - Version 10 and later
Information in this document applies to any platform.

Purpose

This article describes some of the most common questions around email opens and email open rates, including how they are calculated and what factors affect them.

Questions and Answers

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In this Document
Purpose
Questions and Answers
 How are email open rates calculated by Eloqua?
 Why is my open rate low for an email?
 What should my email open rate be? What is a good email open rate?
 How can I improve my email open rate?
 How can I tell if my subject lines are compelling enough to encourage contacts to open my emails?
 Why does my email opens metric show contacts which were never sent the email?
 Related Reading
References

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