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Data Priority: Introduction to Data Priority in Eloqua (Doc ID 1617953.1)

Last updated on FEBRUARY 26, 2020

Applies to:

Oracle Eloqua Marketing Cloud Service - Version 10 to 10 [Release 10]
Information in this document applies to any platform.


This article provides an overview of data priority, its role in maintaining the contact database and details about exceptions.


Only qualified administrative users should change data priority settings. Note the warning below.


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In this Document
 What is data priority in Eloqua?
 Where is data priority configured?
 Why is data priority important?
 Are there any exceptions to data priority?
 Related Reading

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