Branding & Deliverability: Why Should the From Email Address and Bounceback Address Be on the Same Domain?
Last updated on MAY 08, 2017
Applies to:Oracle Eloqua Marketing Cloud Service - Version 10 to 10 [Release 10]
Information in this document applies to any platform.
To explain why is it recommended to have the default From and bounceback addresses on the same domain. This best practice is outlined in section 2.4 of the Branding & Deliverability workbook:
"The Default From Email Address appears in the From line in the recipient’s Inbox. It is recommended that this email address has the same sub-domain as the bounceback address, for deliverability purposes."
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