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Branding & Deliverability: Why Should the From Email Address and Bounceback Address Be on the Same Domain? (Doc ID 2082583.1)

Last updated on SEPTEMBER 16, 2019

Applies to:

Oracle Eloqua Marketing Cloud Service - Version 10 to 10 [Release 10]
Information in this document applies to any platform.

Goal

To explain why is it recommended to have the default From and bounceback addresses on the same domain. This best practice is outlined in section 2.4 of the Branding & Deliverability workbook:

"The Default From Email Address appears in the From line in the recipient’s Inbox. It is recommended that this email address has the same sub-domain as the bounceback address, for deliverability purposes."

Solution

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