Deliverability: Appends, Rentals, and Purchased Lists

(Doc ID 2116930.1)

Last updated on JUNE 21, 2017

Applies to:

Oracle Responsys Marketing Platform Cloud Service - Version 5X to 6X [Release 5x to 6x]
Information in this document applies to any platform.


Oracle does not recommend appends, rentals or purchasing of marketing email lists. These tactics can erode brands and create major deliverability issues. This document outlines why these are very high risk, low reward avenues for developing an email program.


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