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FAQ: Lead Scoring (Doc ID 2150511.1)

Last updated on FEBRUARY 22, 2024

Applies to:

Oracle Eloqua Marketing Cloud Service - Version 10 to 10 [Release 10]
Information in this document applies to any platform.


The questions answered below will serve as a FAQ regarding Lead Scoring. General answers to common questions will be provided, as well as detailed symptoms, cause(s), and solution(s) explanations for common issues. Other material to assist with learning more includes linked articles from the Knowledge Base, Topliners and the Oracle Eloqua Help Center.

Questions and Answers

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In this Document
Questions and Answers
 Question: How often does a contact in Eloqua get scored?
 Question: How to view the lead score(s) of a contact?
 Question: What are the differences between Profile and Engagement scores?
 Question: What's a better score for a contact to receive? A4 or D1?
 Question: How can users adjust the percentiles for when a contact falls within a particular profile or engagement score?
 Question: How can a lead score appear within a contact field?
 Question: Can I filter out contacts from being scored?
 Question: When drilling down on a particular lead score model in the contact record, there are two fields: Originally Scored and Last Scored. What are the differences between these fields?
 Question: What are some lead scoring limits and technical best practices?
 Question: Is it possible to filter some contacts from being scored from one or multiple lead scoring models?
 Question: How can my contacts be sent to the right lead scoring models when I have multiple lead scoring models in Eloqua?
 Issue: There is a validation error when saving a lead scoring model.
 Documentation for Lead Scoring: 
 MOS Knowledge Base articles:
 Oracle Help Center articles:

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