Deliverability: Complaint Reduction Strategies (Doc ID 2231752.1)

Last updated on FEBRUARY 27, 2017

Applies to:

Oracle Responsys Marketing Platform Cloud Service - Version 5X to 6X [Release 5x to 6x]
Information in this document applies to any platform.

Goal

Spam complaints are a major factor in determining inbox placement. When recipients hit the spam button, even in small numbers, sender reputation dips, resulting in messages being filtered to the bulk folder. Sometimes it results in delayed or blocked delivery. Recipients hit the spam button when they don’t want your messages anymore or because they receive a message that is unexpected or from a brand that they don’t recognize. Here are some strategies for keeping spam complaint numbers low.

Solution

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