Last updated on FEBRUARY 27, 2017
Applies to:Oracle Responsys Marketing Platform Cloud Service - Version 5X to 6X [Release 5x to 6x]
Information in this document applies to any platform.
A confirmed opt in is the gold standard for email subscriber acquisition, and is the strong recommendation of the Deliverability Operations team. A confirm opt in occurs after an initial opt-in request or action (e.g., form submit) is made by the customer, triggering a follow-up confirmation email sent to notify the person that additional action is required before his or her email address will be added to the contact list.
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