Deliverability: Forward to a Friend Campaigns - Responsys
(Doc ID 2238381.1)
Last updated on FEBRUARY 28, 2020
Applies to:Oracle Responsys Marketing Platform Cloud Service - Version 5X to 6X [Release 5x to 6x]
Information in this document applies to any platform.
At Oracle, we have been monitoring the changes in the industry related to the use and traction of Forward to a Friend (FTAF) functionality within email campaigns. This feature has been available in ESP solutions for over 10 years, and many marketers have made it a standard element of their campaign templates. However, several developments have taken place over the past few years that shed new light on the usefulness and effectiveness of this capability. As a result, we are prohibiting the use of FTAF on any Oracle Cloud Marketing platform. The reasons for this position stem from three areas: legality, deliverability and reputation, and the availability of better alternatives.
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