Deliverability: Forward to a Friend Campaigns (Doc ID 2238381.1)

Last updated on FEBRUARY 27, 2017

Applies to:

Oracle Responsys Marketing Platform Cloud Service - Version 5X to 6X [Release 5x to 6x]
Information in this document applies to any platform.

Goal

At Oracle, we have been monitoring the changes in the industry related to the use and traction of “Forward to a Friend” (FTAF) functionality within email campaigns. This feature has been available in ESP solutions for over 10 years, and many marketers have made it a standard element of their campaign templates. However, several developments have taken place over the past few years that shed new light on the usefulness and effectiveness of this capability. As a result, we are prohibiting the use of FTAF on any Oracle Cloud Marketing platform. The reasons for this position stem from three areas: legality, deliverability and reputation, and the availability of better alternatives.

Solution

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