Deliverability: Special Characters Within Subject Lines

(Doc ID 2239029.1)

Last updated on FEBRUARY 28, 2017

Applies to:

Oracle Responsys Marketing Platform Cloud Service - Version 5X to 6X [Release 5x to 6x]
Information in this document applies to any platform.


Email marketers are challenged with finding a way to stand out in a sea of competing forces. The fad of using special characters within the inbox has begun to grow. This document will talk about the pros and cons of using special characters and provide tips for writing subject lines.


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