Deliverability: Special Characters Within Subject Lines
Last updated on FEBRUARY 28, 2017
Applies to:Oracle Eloqua Marketing Cloud Service - Version 9 to 10 [Release 9 to 10]
Information in this document applies to any platform.
Email marketers are challenged with finding a way to stand out in a sea of competing forces. The fad of using special characters within the inbox has begun to grow. This document will talk about the pros and cons of using special characters and provide tips for writing subject lines.
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