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Deliverability: Point of Sale (POS) Address Collection Risks (Doc ID 2239050.1)

Last updated on FEBRUARY 28, 2017

Applies to:

Oracle Responsys Marketing Platform Cloud Service - Version 5X to 6X [Release 5x to 6x]
Information in this document applies to any platform.

Goal

Point of sale (POS) address collection is a process of obtaining opt-in permission for a subscriber as part of the check-out or purchasing process. This strategy poses unique risks for email marketers that can lead to deliverability issues.

Solution

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In this Document
Goal
Solution

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