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Deliverability: Point of Sale (POS) Address Collection Risks (Doc ID 2239050.1)

Last updated on JANUARY 19, 2023

Applies to:

Oracle Responsys Marketing Platform Cloud Service - Version 5X to 6X [Release 5x to 6x]
Information in this document applies to any platform.


Point of sale (POS) address collection is a process of obtaining opt-in permission for a subscriber as part of the check-out or purchasing process. This strategy poses unique risks for email marketers that can lead to deliverability issues.


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